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AIRWAYS MOTEL BLOG

Airways Motel logo refresh - done ‘n dusted!

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By Kiwicat | Mar 28, 2022

After purchasing Airways Motel back in March 2020, at the top of a long list of changes needed to return this motel back to performing as it should was refreshing the logo.

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The original logo was very much a product of the late 1990’s when this motel was established. Being an airport motel it is understandable that an aircraft image be used, but what we got was a mismatched yellow/blue cartoon image that looked more like some kind of bird than an aircraft. It had to go.
But great ideas became just that with the first Covid nationwide lockdown just 2 weeks after we started. Many things were put on hold due to the uncertainty and this makeover was no exception.
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Time went by and with no end to the pandemic in sight we pivoted and looked to achieve our goal in a more cost effective way. After deciding on a new logo we refreshed the motel business cards, website, compendium and in-room signage before moving onto the big ticket items, the airport shuttle and main motel sign.
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The original logo was very much a product of the late 1990’s when this motel was established. Being an airport motel it is understandable that an aircraft image be used, but what we got was a mismatched yellow/blue cartoon image that looked more like some kind of bird than an aircraft. It had to go.

Recently, the last stage was completed with the new office signage which meant we were finally free of the comical logo and ready to move forward with the new Airways Motel image.

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Airways Motel

5 Dinton Street, Christchurch, New Zealand
Phone: +64 3 342 9464
Freephone: 0800 737 893 Email: info@airwaysmotel.co.nz

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